Synthetic data
All sessions

s-3883

Simulated shopper

Oct 26, 2026, 11:34 AM UTC · desktop · search ads · Squall Pro 3L Shell · 15 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Squall ProViewed a product pageChoice 29%
  2. 239sSize guide · Squall ProOpened the size guideFit 40%
  3. 31m 17sBrowsed catalogBrowsed the catalogNo clear doubt 33%
  4. 41m 51sSorted: price ascSorted by lowest priceValue 55%
  5. 51m 55sSize guide · Squall ProRe-opened the size guide→ the store shows Fit Confidence hereFit 86%
  6. 62m 26sOpened reviews · Squall ProOpened reviewsFit 91%
  7. 72m 45sOpened reviews · Squall ProOpened reviewsFit 94%
  8. 83m 08sOpened reviews · Squall ProOpened reviewsFit 96%
  9. 93m 39sReviews filtered: valueFiltered reviews by valueValue 53%
  10. 104m 05sExpanded returns · Squall ProExpanded returns policyFit 88%
  11. 114m 36sSearch “jacket”Searched the catalogFit 92%
  12. 124m 54sExpanded returns · Squall ProExpanded returns policyFit 99%
  13. 135m 23sViewed Squall 2.5LViewed a product page · Switched to a similar productFit 97%
  14. 145m 41sAdded to cart · Squall ProAdded to cartFit 97%
  15. 6m 09sLeft the store

Final guess

Fit97%
Fit
97%
Suitability
<1%
Durability
<1%
Value
3%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.