Synthetic data
All sessions

s-3885

Simulated shopper

Oct 25, 2026, 12:50 PM UTC · desktop · search ads · Talus Trail Runner · 12 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Talus TrailViewed a product pageChoice 23%
  2. 239sImage 1 · Talus TrailViewed a product imageNo clear doubt 30%
  3. 357sExpanded warranty · Talus TrailExpanded warrantyDurability 57%
  4. 41m 05sSearch “wide fit hiking shoes”Searched for sizing / fit→ the store shows Durability Proof hereDurability 86%
  5. 51m 17sExpanded materials · Talus TrailExpanded materialsDurability 97%
  6. 61m 48sSize 10.5 · Talus TrailSelected a sizeDurability 77%
  7. 71m 58sOpened reviews · Talus TrailOpened reviewsDurability 83%
  8. 82m 10sExpanded materials · Talus TrailExpanded materialsDurability 97%
  9. 92m 13sSearch “wide fit hiking shoes”Searched for sizing / fitDurability 95%
  10. 102m 32sExpanded warranty · Talus TrailExpanded warrantyDurability >99%
  11. 112m 40sAdded to cart · Talus TrailAdded to cartDurability >99%
  12. 2m 49sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Expanded materials ×26.6×
  • Searched for sizing / fit ×22.2×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.