Synthetic data
All sessions

s-3886

Simulated shopper

Oct 22, 2026, 4:58 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 242sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 07sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 41m 31sSorted: ratingRe-sorted the catalogNo clear doubt 43%
  5. 51m 56sSearch “discount code”Searched for deals / priceValue 72%
  6. 2m 26sLeft the store

Final guess

Value72%
Fit
2%
Suitability
1%
Durability
3%
Value
72%
Delivery
5%
Choice
1%
No clear doubt
16%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.