Synthetic data
All sessions

s-3887

Simulated shopper

Oct 30, 2026, 8:31 AM UTC · mobile · email · Talus Trail Runner · 15 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 06sImage 1 · Talus TrailViewed a product imageNo clear doubt 30%
  3. 31m 10sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 67%
  4. 41m 42sOpened reviews · Talus TrailOpened reviewsValue 57%
  5. 51m 56sReviews filtered: valueFiltered reviews by valueValue 96%
  6. 62m 01sViewed Cairn LowViewed a product page · Switched to a similar productValue 99%
  7. 72m 34sViewed Cairn MidViewed a product page · Switched to a similar productValue >99%
  8. 83m 11sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue 91%
  9. 93m 21sExpanded specs · Talus TrailExpanded technical specsValue 74%
  10. 103m 55sOpened reviews · Talus TrailOpened reviewsValue 87%
  11. 114m 13sReviews filtered: valueFiltered reviews by valueValue 99%
  12. 124m 20sExpanded specs · Talus TrailExpanded technical specsValue 98%
  13. 134m 39sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue 64%
  14. 145m 09sAdded to cart · Talus TrailAdded to cartValue 64%
  15. 5m 18sLeft the store

Final guess

Value64%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
64%
Delivery
<1%
Choice
36%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Searched for deals / price30.7×
  • Switched to a similar product ×41.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.