Synthetic data
All sessions

s-3890

Simulated shopper

Nov 1, 2026, 6:38 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 254sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 31m 22sExpanded specs · Squall 2.5LExpanded technical specsNo clear doubt 41%
  4. 41m 57sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 56%
  5. 52m 18sOpened reviews · Squall 2.5LOpened reviewsSuitability 64%
  6. 62m 35sImage 2 · Squall 2.5LViewed a product imageSuitability 57%
  7. 2m 53sLeft the store

Final guess

Suitability57%
Fit
1%
Suitability
57%
Durability
1%
Value
<1%
Delivery
<1%
Choice
3%
No clear doubt
38%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.