Synthetic data
All sessions

s-3891

Simulated shopper

Oct 26, 2026, 11:26 AM UTC · mobile · organic · Lumen 400 Headlamp · 8 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 223sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 326sReviews filtered: deliveryFiltered reviews by shippingDelivery 86%
  4. 458sAdded to cart · Lumen 400Added to cartDelivery 86%
  5. 51m 12sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 93%
  6. 61m 30sViewed cartViewed cart (saw shipping cost)Delivery 94%
  7. 72m 08sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
  8. 2m 21sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.