Synthetic data
All sessions

s-3892

Simulated shopper

Oct 20, 2026, 11:50 AM UTC · desktop · paid social · Driftwood 2P Tent · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 12sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 27sExpanded specs · Driftwood 2PExpanded technical specsNo clear doubt 50%
  4. 41m 41sOpened reviews · Driftwood 2POpened reviewsSuitability 59%
  5. 51m 53sOpened reviews · Driftwood 2POpened reviewsSuitability 77%
  6. 62m 12sImage 1 · Driftwood 2PViewed a product imageSuitability 79%
  7. 72m 45sExpanded specs · Driftwood 2PExpanded technical specs→ the store shows Built-For Answer hereSuitability 95%
  8. 82m 59sExpanded specs · Driftwood 2PExpanded technical specsSuitability 99%
  9. 93m 39sViewed Kettle TiViewed a product pageSuitability 98%
  10. 104m 18sSearch “jacket”Searched the catalogSuitability 93%
  11. 4m 36sLeft the store

Final guess

Suitability93%
Fit
<1%
Suitability
93%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
6%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.