Synthetic data
All sessions

s-3893

Simulated shopper

Oct 26, 2026, 10:50 AM UTC · desktop · search ads · Driftwood 2P Tent · 12 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 245sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 50%
  3. 357sImage 2 · Driftwood 2PViewed a product imageNo clear doubt 71%
  4. 41m 33sOpened reviews · Driftwood 2POpened reviewsNo clear doubt 41%
  5. 52m 09sExpanded specs · Driftwood 2PExpanded technical specsSuitability 67%
  6. 62m 19sOpened reviews · Driftwood 2POpened reviewsSuitability 86%
  7. 72m 30sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  8. 82m 51sViewed Ridgeback 38LViewed a product pageSuitability >99%
  9. 93m 10sAdded to cart · Driftwood 2PAdded to cartSuitability >99%
  10. 103m 35sViewed cartViewed cart (saw shipping cost)Suitability >99%
  11. 113m 43sCheckout startedStarted checkoutSuitability >99%
  12. 4m 06sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.