Synthetic data
All sessions

s-3894

Simulated shopper

Nov 2, 2026, 3:37 PM UTC · desktop · paid social · Squall 2.5L Rain Shell · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 237sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 350sSorted: ratingRe-sorted the catalogNo clear doubt 71%
  4. 41m 05sOpened reviews · Squall 2.5LOpened reviewsNo clear doubt 49%
  5. 1m 16sLeft the store

Final guess

No clear doubt49%
Fit
4%
Suitability
18%
Durability
5%
Value
13%
Delivery
6%
Choice
5%
No clear doubt
49%
Why no clear doubthow much likelier
  • Re-sorted the catalog3.8×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.