All sessions
s-3895
Simulated shopperOct 24, 2026, 9:02 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 12 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 115sViewed Cairn MidViewed a product pageFit 27%
- 222sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
- 325sSearch “winter hiking boots”Searched for a use-case or specSuitability 70%
- 442sExpanded specs · Cairn MidExpanded technical specs→ the store shows Built-For Answer hereSuitability 94%
- 51m 12sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
- 61m 48sImage 2 · Cairn MidViewed a product imageSuitability >99%
- 71m 56sOpened reviews · Cairn MidOpened reviewsSuitability >99%
- 81m 59sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
- 92m 02sImage 3 · Cairn MidViewed a product imageSuitability >99%
- 102m 20sOpened reviews · Cairn MidOpened reviewsSuitability >99%
- 112m 53sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
- 3m 16sLeft the store
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Filtered reviews by performance ×273.8×
- Searched for a use-case or spec ×217.5×
- Expanded technical specs6.9×
- Opened reviews ×21.7×
- Viewed a product image ×31.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.