Synthetic data
All sessions

s-3898

Simulated shopper

Oct 20, 2026, 9:05 PM UTC · desktop · organic · Ridgeback 38L Pack · 12 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 233sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 37%
  3. 336sExpanded returns · Ridgeback 38LExpanded returns policyFit 38%
  4. 457sBrowsed catalogBrowsed the catalogNo clear doubt 61%
  5. 51m 31sSearch “squall vs squall pro”Searched to compare optionsChoice 57%
  6. 62m 08sCompare + Ridgeback 38LAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  7. 72m 26sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  8. 83m 01sOpened reviews · Ridgeback 38LOpened reviewsChoice >99%
  9. 93m 31sAdded to cart · Ridgeback 38LAdded to cartChoice >99%
  10. 103m 53sViewed cartViewed cart (saw shipping cost)Choice 99%
  11. 114m 11sCheckout startedStarted checkoutChoice 99%
  12. 4m 40sPurchased

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Searched to compare options39.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.