Synthetic data
All sessions

s-3899

Simulated shopper

Oct 20, 2026, 10:35 PM UTC · mobile · organic · Squall Pro 3L Shell · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Cairn MidViewed a product pageFit 27%
  2. 236sViewed Squall ProViewed a product pageNo clear doubt 26%
  3. 346sCompare + Squall ProAdded a product to compareChoice 84%
  4. 41m 08sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  5. 51m 42sOpened reviews · Squall ProOpened reviewsChoice 91%
  6. 61m 54sSize XXL · Squall ProSelected a sizeChoice 89%
  7. 72m 05sExpanded materials · Squall ProExpanded materialsChoice 74%
  8. 82m 22sExpanded returns · Squall ProExpanded returns policyChoice 68%
  9. 92m 30sOpened reviews · Squall ProOpened reviewsChoice 37%
  10. 102m 49sReviews filtered: fitFiltered reviews by fitFit 89%
  11. 3m 11sLeft the store

Final guess

Fit89%
Fit
89%
Suitability
4%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
6%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.