Synthetic data
All sessions

s-3900

Simulated shopper

Oct 19, 2026, 11:18 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Cairn MidViewed a product pageFit 27%
  2. 257sSize guide · Cairn MidOpened the size guideFit 74%
  3. 31m 19sSize guide · Cairn MidRe-opened the size guide→ the store shows Fit Confidence hereFit >99%
  4. 41m 30sOpened reviews · Cairn MidOpened reviewsFit >99%
  5. 51m 57sReviews filtered: fitFiltered reviews by fitFit >99%
  6. 62m 02sImage 1 · Cairn MidViewed a product imageFit >99%
  7. 72m 12sImage 2 · Cairn MidViewed a product imageFit >99%
  8. 82m 41sBrowsed catalogBrowsed the catalogFit >99%
  9. 93m 13sSearch “merino”Searched the catalogFit >99%
  10. 103m 45sSize 11 · Cairn MidSelected a sizeFit >99%
  11. 114m 13sSize 11.5 · Cairn MidChanged size selectionFit >99%
  12. 124m 50sSize guide · Cairn MidRe-opened the size guideFit >99%
  13. 5m 08sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Changed size selection106.9×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.