Synthetic data
All sessions

s-3901

Simulated shopper

Oct 28, 2026, 6:20 PM UTC · desktop · paid social · Talus Trail Runner · 7 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 08sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 14sSize guide · Talus TrailOpened the size guideNo clear doubt 36%
  4. 41m 21sExpanded returns · Talus TrailExpanded returns policyFit 54%
  5. 51m 59sExpanded warranty · Talus TrailExpanded warrantyDurability 43%
  6. 62m 17sAdded to cart · Talus TrailAdded to cartDurability 43%
  7. 2m 47sLeft the store

Final guess

Durability43%
Fit
14%
Suitability
1%
Durability
43%
Value
<1%
Delivery
3%
Choice
1%
No clear doubt
39%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.