Synthetic data
All sessions

s-3902

Simulated shopper

Oct 28, 2026, 4:46 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 7 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Cairn MidViewed a product pageFit 27%
  2. 222sCompare + Cairn MidAdded a product to compareChoice 78%
  3. 333sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  4. 442sViewed Talus TrailViewed a product pageChoice 97%
  5. 552sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  6. 61m 20sAdded to cart · Cairn MidAdded to cartChoice >99%
  7. 1m 28sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Returned to a product viewed earlier22.8×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · used in training
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.