Synthetic data
All sessions

s-3903

Simulated shopper

Oct 21, 2026, 11:41 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Cairn LowViewed a product pageChoice 31%
  2. 217sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 336sBrowsed catalogBrowsed the catalogValue 25%
  4. 454sViewed Talus TrailViewed a product page · Switched to a similar productChoice 53%
  5. 51m 02sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 98%
  6. 61m 33sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 72m 11sSearch “cairn mid vs low”Searched to compare optionsChoice >99%
  8. 82m 30sImage 1 · Cairn LowViewed a product imageChoice >99%
  9. 2m 43sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.