Synthetic data
All sessions

s-3904

Simulated shopper

Oct 27, 2026, 7:26 PM UTC · desktop · organic · Driftwood 2P Tent · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 236sOpened reviews · Driftwood 2POpened reviewsDelivery 25%
  3. 31m 00sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  4. 41m 05sDelivery check · ZIP 27057Checked delivery date by ZIP→ the store shows Durability Proof hereDurability 80%
  5. 51m 17sOpened reviews · Driftwood 2POpened reviewsDurability 89%
  6. 61m 42sExpanded warranty · Driftwood 2PExpanded warrantyDurability 99%
  7. 72m 02sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  8. 82m 41sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  9. 92m 53sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  10. 103m 01sExpanded materials · Driftwood 2PExpanded materialsDurability >99%
  11. 113m 30sExpanded materials · Driftwood 2PExpanded materialsDurability >99%
  12. 3m 53sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded materials ×26.6×
  • Expanded warranty15.6×
  • Opened reviews ×41.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.