Synthetic data
All sessions

s-3905

Simulated shopper

Oct 30, 2026, 12:54 PM UTC · mobile · organic · Kettle Ti Stove Kit · 13 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 240sOpened reviews · Kettle TiOpened reviewsSuitability 39%
  3. 31m 15sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  4. 41m 23sExpanded specs · Kettle TiExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  5. 51m 46sExpanded materials · Kettle TiExpanded materialsSuitability >99%
  6. 62m 02sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  7. 72m 05sViewed Merino 200Viewed a product pageSuitability >99%
  8. 82m 35sOpened reviews · Merino 200Opened reviewsSuitability >99%
  9. 92m 42sReviews filtered: fitFiltered reviews by fitSuitability >99%
  10. 102m 55sAdded to cart · Kettle TiAdded to cartSuitability >99%
  11. 113m 22sViewed cartViewed cart (saw shipping cost)Suitability >99%
  12. 123m 29sCheckout startedStarted checkoutSuitability >99%
  13. 3m 35sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.