Synthetic data
All sessions

s-3907

Simulated shopper

Oct 27, 2026, 6:23 PM UTC · desktop · email · Ridgeback 48L Pack · 14 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 252sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 31m 17sOpened comparisonOpened the comparisonChoice 95%
  4. 41m 46sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice >99%
  5. 52m 08sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  6. 62m 21sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice >99%
  7. 72m 28sOpened reviews · Ridgeback 38LOpened reviewsChoice >99%
  8. 82m 56sBrowsed catalogBrowsed the catalogChoice >99%
  9. 93m 27sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 104m 05sImage 1 · Ridgeback 48LViewed a product imageChoice >99%
  11. 114m 32sAdded to cart · Ridgeback 48LAdded to cartChoice >99%
  12. 125m 02sViewed cartViewed cart (saw shipping cost)Choice >99%
  13. 135m 06sCheckout startedStarted checkoutChoice >99%
  14. 5m 32sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.