Synthetic data
All sessions

s-3909

Simulated shopper

Oct 31, 2026, 7:22 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 17 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 352sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 32sReviews filtered: deliveryFiltered reviews by shippingDelivery 68%
  5. 51m 49sAdded to cart · Merino 200Added to cartDelivery 68%
  6. 62m 04sImage 1 · Merino 200Viewed a product imageDelivery 60%
  7. 72m 24sOpened reviews · Merino 200Opened reviewsDelivery 44%
  8. 82m 50sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 97%
  9. 93m 22sOpened reviews · Merino 200Opened reviewsDurability 98%
  10. 104m 01sExpanded shipping · Merino 200Expanded shipping infoDurability 90%
  11. 114m 36sImage 2 · Merino 200Viewed a product imageDurability 92%
  12. 125m 05sExpanded warranty · Merino 200Expanded warrantyDurability 99%
  13. 135m 41sExpanded returns · Merino 200Expanded returns policyDurability 99%
  14. 146m 20sSearch “free returns”Searched for shipping / deliveryDurability 76%
  15. 156m 39sOpened reviews · Merino 200Opened reviewsDurability 87%
  16. 167m 10sReviews filtered: fitFiltered reviews by fitDurability 90%
  17. 7m 30sLeft the store

Final guess

Durability90%
Fit
<1%
Suitability
<1%
Durability
90%
Value
<1%
Delivery
10%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Opened reviews ×41.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.