Synthetic data
All sessions

s-3910

Simulated shopper

Oct 23, 2026, 7:54 PM UTC · desktop · search ads · Talus Trail Runner · 12 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 254sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 14sBrowsed catalogBrowsed the catalogNo clear doubt 59%
  4. 41m 19sBrowsed catalogBrowsed the catalogNo clear doubt 77%
  5. 51m 44sOpened reviews · Talus TrailOpened reviewsNo clear doubt 54%
  6. 62m 17sExpanded returns · Talus TrailExpanded returns policyNo clear doubt 57%
  7. 72m 31sOpened reviews · Talus TrailOpened reviewsNo clear doubt 29%
  8. 82m 37sSize guide · Talus TrailOpened the size guideFit 65%
  9. 93m 05sExpanded returns · Talus TrailExpanded returns policyFit 78%
  10. 103m 15sExpanded returns · Talus TrailExpanded returns policyFit 85%
  11. 113m 24sAdded to cart · Talus TrailAdded to cartFit 85%
  12. 3m 37sLeft the store

Final guess

Fit85%
Fit
85%
Suitability
<1%
Durability
5%
Value
<1%
Delivery
4%
Choice
<1%
No clear doubt
6%
Why fithow much likelier
  • Expanded returns policy ×32.3×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.