Synthetic data
All sessions

s-3911

Simulated shopper

Oct 29, 2026, 9:41 AM UTC · desktop · search ads · Lumen 400 Headlamp · 13 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 231sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 341sOpened reviews · Lumen 400Opened reviewsNo clear doubt 31%
  4. 450sOpened reviews · Lumen 400Opened reviewsSuitability 30%
  5. 51m 09sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  6. 61m 16sOpened comparisonOpened the comparison→ the store shows Built-For Answer hereSuitability 96%
  7. 71m 26sImage 1 · Lumen 400Viewed a product imageSuitability 97%
  8. 81m 52sOpened reviews · Lumen 400Opened reviewsSuitability 98%
  9. 92m 01sOpened comparisonOpened the comparisonSuitability 92%
  10. 102m 34sOpened reviews · Lumen 400Opened reviewsSuitability 97%
  11. 112m 38sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  12. 122m 51sAdded to cart · Lumen 400Added to cartSuitability >99%
  13. 3m 10sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×41.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtChoice
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.