Synthetic data
All sessions

s-3912

Simulated shopper

Oct 29, 2026, 8:44 AM UTC · mobile · email · Talus Trail Runner · 7 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Cairn MidViewed a product pageFit 27%
  2. 215sViewed Talus TrailViewed a product pageNo clear doubt 26%
  3. 332sExpanded specs · Talus TrailExpanded technical specsSuitability 46%
  4. 438sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 79%
  5. 558sViewed Cairn LowViewed a product page · Switched to a similar productChoice 71%
  6. 61m 27sAdded to cart · Talus TrailAdded to cartChoice 71%
  7. 1m 55sLeft the store

Final guess

Choice71%
Fit
<1%
Suitability
19%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
71%
No clear doubt
10%
Why choicehow much likelier
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.