All sessions
s-3913
Simulated shopperOct 24, 2026, 8:33 PM UTC · mobile · paid social · Talus Trail Runner · 13 actions
abandonedcart $139
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 23%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 128sSearch “tent”Searched the catalogNo clear doubt 32%
- 251sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
- 31m 17sSize S/M · 15–18 in torso · Ridgeback 38LSelected a sizeFit 62%
- 41m 25sOpened reviews · Ridgeback 38LOpened reviewsFit 80%
- 51m 33sViewed Talus TrailViewed a product pageFit 73%
- 61m 52sImage 1 · Talus TrailViewed a product imageFit 66%
- 72m 02sExpanded specs · Talus TrailExpanded technical specsNo clear doubt 43%
- 82m 29sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 75%
- 92m 59sExpanded specs · Talus TrailExpanded technical specsSuitability 92%
- 103m 13sExpanded materials · Talus TrailExpanded materialsSuitability 95%
- 113m 48sOpened reviews · Talus TrailOpened reviewsSuitability 99%
- 123m 56sAdded to cart · Talus TrailAdded to cartSuitability 99%
- 4m 24sLeft the store
Final guess
Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
- Expanded technical specs ×36.9×
- Opened reviews ×21.7×
- Expanded materials1.5×
- Viewed a product image1.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.