Synthetic data
All sessions

s-3914

Simulated shopper

Oct 21, 2026, 12:59 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 13 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 36%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 241sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 347sExpanded shipping · Squall ProExpanded shipping infoDelivery 50%
  4. 41m 15sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 44%
  5. 51m 45sExpanded shipping · Squall 2.5LExpanded shipping info→ the store shows Delivery Promise hereDelivery 62%
  6. 62m 01sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery 86%
  7. 72m 23sBrowsed catalogBrowsed the catalogDelivery 76%
  8. 82m 44sBrowsed catalogBrowsed the catalogDelivery 61%
  9. 93m 18sSorted: price ascSorted by lowest priceNo clear doubt 57%
  10. 103m 27sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 57%
  11. 113m 37sViewed cartViewed cart (saw shipping cost)Delivery 86%
  12. 124m 07sCheckout startedStarted checkoutDelivery 86%
  13. 4m 15sPurchased

Final guess

Delivery86%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
2%
Delivery
86%
Choice
<1%
No clear doubt
12%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.