Synthetic data
All sessions

s-3915

Simulated shopper

Oct 20, 2026, 10:46 AM UTC · mobile · paid social · Squall Pro 3L Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 215sViewed Squall ProViewed a product pageValue 34%
  3. 350sExpanded shipping · Squall ProExpanded shipping infoDelivery 48%
  4. 41m 08sOpened reviews · Squall ProOpened reviewsDelivery 52%
  5. 51m 20sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 70%
  6. 61m 49sImage 1 · Squall ProViewed a product imageValue 53%
  7. 72m 14sViewed Cairn LowViewed a product pageValue 45%
  8. 2m 26sLeft the store

Final guess

Value45%
Fit
1%
Suitability
3%
Durability
1%
Value
45%
Delivery
21%
Choice
1%
No clear doubt
27%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.