Synthetic data
All sessions

s-3917

Simulated shopper

Oct 23, 2026, 7:36 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Merino 200Viewed a product pageFit 22%
  2. 231sExpanded warranty · Merino 200Expanded warrantyDurability 78%
  3. 343sBrowsed catalogBrowsed the catalogDurability 62%
  4. 41m 23sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 92%
  5. 51m 53sOpened reviews · Merino 200Opened reviewsDurability 98%
  6. 62m 18sImage 1 · Merino 200Viewed a product imageDurability 96%
  7. 72m 58sViewed Squall ProViewed a product pageDurability 92%
  8. 3m 19sLeft the store

Final guess

Durability92%
Fit
<1%
Suitability
<1%
Durability
92%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
7%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.