Synthetic data
All sessions

s-3918

Simulated shopper

Oct 25, 2026, 12:27 AM UTC · mobile · search ads · Talus Trail Runner · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 231sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 348sExpanded warranty · Talus TrailExpanded warrantyDurability 53%
  4. 56sLeft the store

Final guess

Durability53%
Fit
1%
Suitability
5%
Durability
53%
Value
3%
Delivery
3%
Choice
2%
No clear doubt
32%
Why durabilityhow much likelier
  • Expanded warranty15.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.