Synthetic data
All sessions

s-3919

Simulated shopper

Oct 29, 2026, 5:45 AM UTC · mobile · organic · Ridgeback 48L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 224sCompare + Ridgeback 48LAdded a product to compareChoice 87%
  3. 335sCompare + Ridgeback 38LAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  4. 458sImage 1 · Ridgeback 48LViewed a product imageChoice 98%
  5. 51m 26sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  6. 61m 38sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  7. 71m 55sOpened comparisonOpened the comparisonChoice >99%
  8. 82m 30sOpened comparisonOpened the comparisonChoice >99%
  9. 93m 03sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice >99%
  10. 103m 27sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 113m 45sViewed Lumen 400Viewed a product pageChoice >99%
  12. 3m 52sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison ×257.4×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.