Synthetic data
All sessions

s-3920

Simulated shopper

Oct 25, 2026, 11:36 AM UTC · mobile · paid social · Driftwood 2P Tent · 13 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 55%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 21m 03sOpened reviews · Driftwood 2POpened reviewsDelivery 25%
  3. 31m 24sExpanded materials · Driftwood 2PExpanded materialsDurability 60%
  4. 41m 57sOpened reviews · Driftwood 2POpened reviewsDurability 68%
  5. 52m 34sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
  6. 62m 46sOpened reviews · Driftwood 2POpened reviewsDurability 99%
  7. 73m 12sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 83m 38sBrowsed catalogBrowsed the catalogDurability >99%
  9. 93m 47sExpanded specs · Driftwood 2PExpanded technical specsDurability >99%
  10. 103m 54sAdded to cart · Driftwood 2PAdded to cartDurability >99%
  11. 114m 07sViewed cartViewed cart (saw shipping cost)Durability >99%
  12. 124m 20sCheckout startedStarted checkoutDurability >99%
  13. 4m 41sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded materials6.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.