Synthetic data
All sessions

s-3921

Simulated shopper

Oct 28, 2026, 7:18 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 13 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Cairn LowViewed a product pageChoice 31%
  2. 29sBrowsed catalogBrowsed the catalogNo clear doubt 35%
  3. 313sAdded to cart · Cairn LowAdded to cartNo clear doubt 35%
  4. 427sViewed cartViewed cart (saw shipping cost)Value 59%
  5. 555sExpanded shipping · Cairn LowExpanded shipping info→ the store shows Delivery Promise hereDelivery 74%
  6. 61m 29sExpanded shipping · Cairn LowExpanded shipping infoDelivery 97%
  7. 72m 00sExpanded shipping · Cairn LowExpanded shipping infoDelivery >99%
  8. 82m 29sImage 1 · Cairn LowViewed a product imageDelivery 99%
  9. 92m 32sOpened reviews · Cairn LowOpened reviewsDelivery 99%
  10. 102m 45sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  11. 112m 55sViewed cartViewed cart (saw shipping cost)Delivery >99%
  12. 123m 09sCheckout startedStarted checkoutDelivery >99%
  13. 3m 31sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Filtered reviews by shipping42.3×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.