Synthetic data
All sessions

s-3922

Simulated shopper

Nov 2, 2026, 11:06 AM UTC · mobile · email · Cairn Mid Waterproof Boot · 12 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 14sExpanded returns · Cairn MidExpanded returns policyFit 47%
  3. 31m 20sImage 1 · Cairn MidViewed a product imageFit 47%
  4. 41m 23sBrowsed catalogBrowsed the catalogNo clear doubt 51%
  5. 51m 56sImage 2 · Cairn MidViewed a product imageNo clear doubt 68%
  6. 62m 17sExpanded materials · Cairn MidExpanded materialsNo clear doubt 74%
  7. 72m 45sOpened reviews · Cairn MidOpened reviewsNo clear doubt 42%
  8. 83m 12sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 92%
  9. 93m 21sAdded to cart · Cairn MidAdded to cartFit 92%
  10. 103m 26sViewed cartViewed cart (saw shipping cost)Fit 89%
  11. 113m 49sCheckout startedStarted checkoutFit 89%
  12. 3m 55sPurchased

Final guess

Fit89%
Fit
89%
Suitability
1%
Durability
9%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.