Synthetic data
All sessions

s-3923

Simulated shopper

Oct 22, 2026, 7:35 PM UTC · mobile · email · Cairn Low Hiking Shoe · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 227sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 02sImage 1 · Cairn LowViewed a product imageNo clear doubt 58%
  4. 41m 38sViewed Talus TrailViewed a product page · Switched to a similar productChoice 56%
  5. 51m 47sViewed Emberline 20°FViewed a product pageChoice 55%
  6. 62m 11sOpened reviews · Emberline 20°FOpened reviewsChoice 51%
  7. 72m 42sViewed Squall 2.5LViewed a product pageChoice 52%
  8. 2m 50sLeft the store

Final guess

Choice52%
Fit
3%
Suitability
1%
Durability
<1%
Value
4%
Delivery
<1%
Choice
52%
No clear doubt
39%
Why choicehow much likelier
  • Switched to a similar product8.6×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.