Synthetic data
All sessions

s-3925

Simulated shopper

Oct 20, 2026, 8:26 AM UTC · desktop · organic · Squall Pro 3L Shell · 11 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Squall ProViewed a product pageChoice 29%
  2. 239sOpened comparisonOpened the comparisonChoice 95%
  3. 342sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 99%
  4. 458sCompare + Squall 2.5LAdded a product to compareChoice >99%
  5. 51m 35sOpened reviews · Squall ProOpened reviewsChoice >99%
  6. 62m 09sAdded to cart · Squall ProAdded to cartChoice >99%
  7. 72m 38sViewed cartViewed cart (saw shipping cost)Choice 98%
  8. 82m 58sPromo field focusedClicked into the promo-code fieldChoice 55%
  9. 93m 28sViewed cartViewed cart (saw shipping cost)Value 86%
  10. 103m 44sCheckout startedStarted checkoutValue 86%
  11. 3m 56sPurchased

Final guess

Value86%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
86%
Delivery
<1%
Choice
14%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.