Synthetic data
All sessions

s-3926

Simulated shopper

Oct 25, 2026, 4:44 PM UTC · mobile · organic · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Talus TrailViewed a product pageChoice 23%
  2. 243sAdded to cart · Talus TrailAdded to cartChoice 23%
  3. 346sViewed cartViewed cart (saw shipping cost)Value 42%
  4. 41m 20sRemoved from cart · Talus TrailRemoved from cart→ the store shows Value Breakdown hereValue 96%
  5. 51m 58sOpened reviews · Talus TrailOpened reviewsValue 96%
  6. 62m 37sReviews filtered: valueFiltered reviews by valueValue >99%
  7. 73m 08sSearch “merino”Searched the catalogValue >99%
  8. 3m 30sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.