Synthetic data
All sessions

s-3927

Simulated shopper

Oct 31, 2026, 4:34 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 230sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 03sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 58%
  4. 41m 24sBrowsed catalogBrowsed the catalogNo clear doubt 76%
  5. 52m 02sImage 2 · Emberline 20°FViewed a product imageNo clear doubt 88%
  6. 62m 41sExpanded specs · Emberline 20°FExpanded technical specsNo clear doubt 79%
  7. 72m 58sOpened reviews · Emberline 20°FOpened reviewsSuitability 49%
  8. 83m 31sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  9. 93m 36sBrowsed catalogBrowsed the catalogSuitability 97%
  10. 104m 07sImage 3 · Emberline 20°FViewed a product imageSuitability 96%
  11. 114m 42sExpanded specs · Emberline 20°FExpanded technical specsSuitability 99%
  12. 5m 05sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Viewed a product image ×31.2×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.