Synthetic data
All sessions

s-3928

Simulated shopper

Nov 1, 2026, 7:45 AM UTC · mobile · search ads · Squall 2.5L Rain Shell · 16 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 227sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 351sExpanded specs · Squall 2.5LExpanded technical specsSuitability 41%
  4. 41m 28sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 58%
  5. 51m 39sDelivery check · ZIP 47045Checked delivery date by ZIPDelivery 50%
  6. 62m 01sBrowsed catalogBrowsed the catalogNo clear doubt 60%
  7. 72m 33sOpened reviews · Squall 2.5LOpened reviewsDelivery 47%
  8. 82m 49sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 86%
  9. 93m 13sExpanded specs · Squall 2.5LExpanded technical specsSuitability 97%
  10. 103m 50sImage 1 · Squall 2.5LViewed a product imageSuitability 97%
  11. 114m 20sExpanded materials · Squall 2.5LExpanded materialsSuitability 98%
  12. 124m 39sImage 2 · Squall 2.5LViewed a product imageSuitability 97%
  13. 135m 11sExpanded specs · Squall 2.5LExpanded technical specsSuitability 99%
  14. 145m 38sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  15. 155m 48sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  16. 5m 59sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.