Synthetic data
All sessions

s-3929

Simulated shopper

Oct 26, 2026, 9:42 PM UTC · desktop · search ads · Driftwood 2P Tent · 12 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 34%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 01sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 08sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 70%
  4. 41m 43sSearch “express delivery”Searched for shipping / deliveryDelivery 84%
  5. 51m 56sBrowsed catalogBrowsed the catalogDelivery 75%
  6. 62m 01sSorted: price ascSorted by lowest priceDelivery 58%
  7. 72m 40sAdded to cart · Driftwood 2PAdded to cartDelivery 58%
  8. 82m 44sCheckout startedStarted checkoutDelivery 58%
  9. 92m 58sViewed Cairn MidViewed a product pageNo clear doubt 48%
  10. 103m 08sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 79%
  11. 113m 45sDelivery check · ZIP 20002Checked delivery date by ZIPDelivery 99%
  12. 4m 10sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Searched for shipping / delivery38.1×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.