Synthetic data
All sessions

s-3931

Simulated shopper

Oct 25, 2026, 7:25 PM UTC · desktop · paid social · Lumen 400 Headlamp · 10 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 248sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 20sExpanded warranty · Lumen 400Expanded warrantyNo clear doubt 60%
  4. 41m 59sExpanded materials · Lumen 400Expanded materials→ the store shows Durability Proof hereDurability 66%
  5. 52m 37sViewed Cairn LowViewed a product pageDurability 50%
  6. 62m 43sExpanded specs · Cairn LowExpanded technical specsNo clear doubt 71%
  7. 72m 55sAdded to cart · Lumen 400Added to cartNo clear doubt 71%
  8. 83m 19sViewed cartViewed cart (saw shipping cost)No clear doubt 45%
  9. 93m 41sCheckout startedStarted checkoutNo clear doubt 45%
  10. 4m 10sPurchased

Final guess

No clear doubt45%
Fit
<1%
Suitability
11%
Durability
41%
Value
<1%
Delivery
2%
Choice
<1%
No clear doubt
45%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.