Synthetic data
All sessions

s-3932

Simulated shopper

Oct 27, 2026, 12:43 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 252sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 38%
  3. 31m 01sSearch “durable hiking boots”Searched for durability / warrantyDurability 51%
  4. 41m 36sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 70%
  5. 52m 09sViewed Cairn LowViewed a product pageSuitability 63%
  6. 62m 41sExpanded warranty · Cairn LowExpanded warrantyDurability 70%
  7. 73m 00sImage 2 · Cairn LowViewed a product imageDurability 67%
  8. 83m 10sExpanded warranty · Cairn LowExpanded warrantyDurability 93%
  9. 93m 47sExpanded specs · Cairn LowExpanded technical specsDurability 77%
  10. 103m 53sImage 3 · Cairn LowViewed a product imageDurability 61%
  11. 4m 23sLeft the store

Final guess

Durability61%
Fit
<1%
Suitability
7%
Durability
61%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
31%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Searched for durability / warranty38.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.