Synthetic data
All sessions

s-3933

Simulated shopper

Nov 2, 2026, 10:50 PM UTC · mobile · organic · Talus Trail Runner · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Cairn MidViewed a product pageFit 27%
  2. 240sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 355sViewed Talus TrailViewed a product pageNo clear doubt 45%
  4. 41m 27sOpened reviews · Talus TrailOpened reviewsFit 37%
  5. 51m 48sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  6. 62m 17sImage 2 · Talus TrailViewed a product imageSuitability 97%
  7. 72m 50sExpanded materials · Talus TrailExpanded materials→ the store shows Built-For Answer hereSuitability 97%
  8. 83m 24sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  9. 93m 49sImage 3 · Talus TrailViewed a product imageSuitability >99%
  10. 3m 58sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Viewed a product image ×31.2×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.