Synthetic data
All sessions

s-3934

Simulated shopper

Nov 1, 2026, 10:29 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 19 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 252sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 01sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 07sBrowsed catalogBrowsed the catalogNo clear doubt 29%
  5. 51m 13sSorted: price ascSorted by lowest priceValue 68%
  6. 61m 16sOpened reviews · Merino 200Opened reviewsValue 73%
  7. 71m 22sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 98%
  8. 81m 55sBrowsed catalogBrowsed the catalogValue 98%
  9. 92m 27sBrowsed catalogBrowsed the catalogValue 98%
  10. 102m 34sSorted: price ascSorted by lowest priceValue >99%
  11. 112m 38sBrowsed catalogBrowsed the catalogValue 99%
  12. 122m 52sSorted: price ascSorted by lowest priceValue >99%
  13. 133m 23sOpened reviews · Merino 200Opened reviewsValue >99%
  14. 143m 48sAdded to cart · Merino 200Added to cartValue >99%
  15. 153m 59sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 164m 03sRemoved from cart · Merino 200Removed from cartValue >99%
  17. 174m 06sOpened reviews · Merino 200Opened reviewsValue >99%
  18. 184m 29sReviews filtered: valueFiltered reviews by valueValue >99%
  19. 4m 44sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×38.4×
  • Filtered reviews by value ×218.9×
  • Removed from cart46.2×
  • Browsed the catalog ×51.4×
  • Viewed cart (saw shipping cost)4.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.