Synthetic data
All sessions

s-3936

Simulated shopper

Oct 26, 2026, 7:01 PM UTC · desktop · search ads · Cairn Low Hiking Shoe · 17 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 353sExpanded materials · Cairn LowExpanded materialsNo clear doubt 49%
  4. 41m 23sOpened reviews · Cairn LowOpened reviewsDurability 43%
  5. 51m 49sOpened reviews · Cairn LowOpened reviewsDurability 55%
  6. 62m 00sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
  7. 72m 34sExpanded materials · Cairn LowExpanded materialsDurability >99%
  8. 83m 07sExpanded materials · Cairn LowExpanded materialsDurability >99%
  9. 93m 37sExpanded materials · Cairn LowExpanded materialsDurability >99%
  10. 104m 03sOpened reviews · Cairn LowOpened reviewsDurability >99%
  11. 114m 39sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  12. 124m 55sExpanded materials · Cairn LowExpanded materialsDurability >99%
  13. 135m 26sExpanded warranty · Cairn LowExpanded warrantyDurability >99%
  14. 145m 56sAdded to cart · Cairn LowAdded to cartDurability >99%
  15. 156m 25sViewed cartViewed cart (saw shipping cost)Durability >99%
  16. 166m 38sCheckout startedStarted checkoutDurability >99%
  17. 7m 00sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×56.6×
  • Filtered reviews by durability ×295.7×
  • Expanded warranty15.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.