Synthetic data
All sessions

s-3937

Simulated shopper

Oct 22, 2026, 11:47 AM UTC · mobile · organic · Lumen 400 Headlamp · 19 actions

abandonedcart $398

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Squall ProViewed a product pageChoice 29%
  2. 230sOpened reviews · Squall ProOpened reviewsValue 31%
  3. 346sAdded to cart · Squall ProAdded to cartValue 31%
  4. 41m 08sViewed cartViewed cart (saw shipping cost)Value 68%
  5. 51m 29sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 98%
  6. 61m 41sViewed Lumen 400Viewed a product pageValue 98%
  7. 71m 54sAdded to cart · Lumen 400Added to cartValue 98%
  8. 82m 07sViewed cartViewed cart (saw shipping cost)Value 99%
  9. 92m 27sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 103m 01sBrowsed catalogBrowsed the catalogValue >99%
  11. 113m 13sImage 1 · Lumen 400Viewed a product imageValue >99%
  12. 123m 22sCompare + Lumen 400Added a product to compareValue >99%
  13. 133m 39sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  14. 143m 43sOpened reviews · Lumen 400Opened reviewsValue >99%
  15. 153m 48sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 163m 54sOpened reviews · Lumen 400Opened reviewsValue >99%
  17. 174m 17sReviews filtered: valueFiltered reviews by valueValue >99%
  18. 184m 46sImage 2 · Lumen 400Viewed a product imageValue >99%
  19. 5m 04sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Filtered reviews by value ×218.9×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.