Synthetic data
All sessions

s-3938

Simulated shopper

Oct 20, 2026, 5:57 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 12 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 223sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 353sAdded to cart · Cairn LowAdded to cartNo clear doubt 41%
  4. 41m 15sViewed cartViewed cart (saw shipping cost)Value 35%
  5. 51m 39sRemoved from cart · Cairn LowRemoved from cart→ the store shows Value Breakdown hereValue 96%
  6. 62m 16sSize 9 · Cairn LowSelected a sizeValue 92%
  7. 72m 25sSize 9.5 · Cairn LowChanged size selectionFit 70%
  8. 82m 56sBrowsed catalogBrowsed the catalogFit 57%
  9. 93m 15sAdded to cart · Cairn LowAdded to cartFit 57%
  10. 103m 31sViewed cartViewed cart (saw shipping cost)Value 83%
  11. 113m 47sCheckout startedStarted checkoutValue 83%
  12. 3m 52sPurchased

Final guess

Value83%
Fit
17%
Suitability
<1%
Durability
<1%
Value
83%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.