Synthetic data
All sessions

s-3939

Simulated shopper

Oct 22, 2026, 12:14 PM UTC · mobile · search ads · Ridgeback 38L Pack · 10 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 222sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 340sAdded to cart · Ridgeback 38LAdded to cartNo clear doubt 39%
  4. 451sExpanded shipping · Ridgeback 38LExpanded shipping infoNo clear doubt 42%
  5. 51m 31sExpanded returns · Ridgeback 38LExpanded returns policyDelivery 58%
  6. 61m 36sOpened reviews · Ridgeback 38LOpened reviewsDelivery 62%
  7. 71m 43sReviews filtered: valueFiltered reviews by value→ the store shows Delivery Promise hereDelivery 65%
  8. 82m 10sDelivery check · ZIP 55685Checked delivery date by ZIPDelivery 97%
  9. 92m 35sExpanded specs · Ridgeback 38LExpanded technical specsDelivery 94%
  10. 2m 47sLeft the store

Final guess

Delivery94%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
94%
Choice
<1%
No clear doubt
4%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.