Synthetic data
All sessions

s-3942

Simulated shopper

Oct 22, 2026, 1:38 PM UTC · desktop · organic · Ridgeback 38L Pack · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 21m 10sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability 83%
  3. 31m 15sExpanded specs · Kettle TiExpanded technical specs→ the store shows Built-For Answer hereSuitability 98%
  4. 41m 20sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  5. 51m 50sViewed Ridgeback 38LViewed a product pageSuitability >99%
  6. 62m 29sExpanded materials · Ridgeback 38LExpanded materialsSuitability >99%
  7. 73m 03sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  8. 83m 19sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  9. 93m 47sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 103m 57sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  11. 114m 01sViewed Ridgeback 48LViewed a product page · Switched to a similar productSuitability >99%
  12. 124m 20sExpanded materials · Ridgeback 48LExpanded materialsSuitability >99%
  13. 134m 53sSearch “jacket”Searched the catalogSuitability >99%
  14. 5m 09sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×317.5×
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Expanded materials ×21.5×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.