Synthetic data
All sessions

s-3946

Simulated shopper

Oct 31, 2026, 5:10 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 01sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 31m 19sViewed Talus TrailViewed a product pageNo clear doubt 47%
  4. 41m 45sImage 1 · Talus TrailViewed a product imageNo clear doubt 65%
  5. 52m 02sExpanded specs · Talus TrailExpanded technical specsNo clear doubt 57%
  6. 62m 08sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 62%
  7. 72m 20sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 96%
  8. 82m 31sExpanded warranty · Cairn MidExpanded warrantyChoice 81%
  9. 92m 58sImage 2 · Cairn MidViewed a product imageChoice 64%
  10. 3m 26sLeft the store

Final guess

Choice64%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
64%
No clear doubt
36%
Why choicehow much likelier
  • Returned to a product viewed earlier22.8×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.