Synthetic data
All sessions

s-3947

Simulated shopper

Oct 30, 2026, 6:13 PM UTC · mobile · paid social · Driftwood 2P Tent · 9 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 11sOpened reviews · Driftwood 2POpened reviewsDelivery 23%
  4. 41m 46sReviews filtered: deliveryFiltered reviews by shippingDelivery 93%
  5. 51m 52sExpanded shipping · Driftwood 2PExpanded shipping info→ the store shows Delivery Promise hereDelivery 99%
  6. 62m 30sImage 1 · Driftwood 2PViewed a product imageDelivery 99%
  7. 73m 03sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  8. 83m 14sAdded to cart · Driftwood 2PAdded to cartDelivery >99%
  9. 3m 23sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.