Synthetic data
All sessions

s-3948

Simulated shopper

Oct 22, 2026, 2:19 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 11 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Cairn LowViewed a product pageChoice 31%
  2. 227sOpened comparisonOpened the comparisonChoice 96%
  3. 31m 02sSize guide · Cairn LowOpened the size guide→ the store shows Decision Helper hereChoice 88%
  4. 41m 28sImage 1 · Cairn LowViewed a product imageChoice 84%
  5. 51m 58sSize 10 · Cairn LowSelected a sizeFit 64%
  6. 62m 32sViewed Talus TrailViewed a product page · Switched to a similar productChoice 88%
  7. 72m 37sOpened reviews · Talus TrailOpened reviewsChoice 71%
  8. 82m 48sImage 2 · Talus TrailViewed a product imageChoice 65%
  9. 92m 58sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 20sAdded to cart · Cairn LowAdded to cartChoice >99%
  11. 3m 39sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.